A Boutique Experience Rooted in Style & Sisterhood
Located at 417 East Main Street in the heart of downtown Waupun, Stone & Suede is more than a boutique—it’s a destination. Founded by two sisters with a shared passion for blending timeless fashion with a modern flair, the store is housed in a beautifully renovated former JC Penney building, carefully restored to honor its history while adding a clean, contemporary twist.
Inside, you’ll find a thoughtfully curated collection of high-quality clothing, accessories, jewelry, fragrances, and beauty products. From statement basics and standout denim to unique finds from local and US-based artisans, each piece is hand-selected with purpose—blending wearability, style and a touch of trend.
Whether you’re seeking everyday essentials or an outfit that makes an entrance, Stone & Suede offers more than just great pieces—it offers styling education and an experience that nurtures and inspires each customer. Live videos and try-ons on social media allow shoppers the perfect way to get a sneak peek on the latest arrivals and how to wear them.
Stone & Suede is also known for hosting lively in-store events and for playing an active role in community causes and downtown happenings. With a warm, inviting atmosphere and a light-hearted approach to fashion, this pleasant boutique welcomes every guest like a friend.
Here, shopping isn’t just about what you buy—it’s about how you feel when you leave.
Make sure to follow Stone & Suede on social media or join their email list for the latest on what’s happening in the boutique and throughout downtown Waupun!
This article is from the Wisconsin Country Summer 2025 Issue