Owners Barb and Matt Kitson talk about their business.

How many years have you been in business?
We were dealers for four years. It was just a hobby. Then we bought the mall in August, 2006. It’s been 17 years.

How did you get started?
We were dealers in the mall when it went up for sale. We thought “why not” and we happened to be crazy enough at the time to take a chance. Never looked back.

What made you decide on your current location?
It was just there… and the town was called Pardeeville. Of course we thought “Partyville”

What changes have you seen or made over the years open?
First we moved all the consignment items out, and brought in dealers. Then we got out the paint brushes. Can paint with my eyes closed.

What do you most Love about your Industry?
Absolutely no doubt, it’s all the amazing people we’ve met. We never thought we would have so many new friends.

What are some of the common myths you come across in your business?
We always hear folks saying that only old people like this stuff. Nothing could be farther from the truth.

What message would you most like to share with people?
Don’t be afraid to chase your dream, but be ready to work hard. Good things don’t come easy.
How many booths/vendors do you feature in your 2 level mall?
We think we have more than just dealers. We feature over 95 fabulous little shops under one roof.

What months of the year is your outside selection available?
Our vendors are allowed to put as many items as they can round up to place outside. It runs from the beginning of March, until the end of October.

What else would you like people to know about your business?
Even if you’ve never been interested in antiques, you should come and give it a look. You never know what you might find! We like to think we have something for everyone!

What is the biggest compliment customers give you?
We love hearing what a great selection we have, and how clean and organized it is. Our customers love how things are always changing and how our dealers create unsurpassed displays.

What are you most proud of?
Ourselves! We can’t believe how well we’ve done. This was something we never imagined we would be doing. This has been so rewarding.

How many employees/Family work with you?
We’re always adding to our family of helpers. Right now we have five friends, and seven family members helping us make it happen. The only requirement we have is that everyone has fun!

What are you most grateful for?
The friends we’ve made. What are some of the biggest events/sales you hold during the year?
We have one sale a year. It always falls on the week of Valentines Day. 15% off store wide! I believe we have it posted in this issue.

Who/what can you credit your success?
We’re fortunate to have outstanding dealers, with outstanding inventory, and outstanding customers! Of course we’ve surrounded ourselves with amazing friends and family.

Pardeeville Antiques Mall
103 Industrial Drive,
Pardeeville, WI


Open 6 days a week 10am-4pm.
Closed Wednesdays.

This article is from the Wisconsin Country Life Winter 2023 Issue